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Asset Classes

Category III’s expertise lies in three primary asset classes for our clients. These include multi-family residential, land, and hospitality assets. These properties have high earning potential, are the most economically resilient asset classes and remain the best investment vehicles for our client’s strategic needs.

All of our institutional clients have general plans for facility expansion or contraction and have balance sheet assets (surplus land/ buildings) in need of re-positioning.  We provide the strategic advisory to best utilize these assets to meet the institution’s plans.



  • Large multi-housing complexes/ portfolios 
    • Institutional/Not-for-Profit (NFP) owned
    • Market rate and below market rate (BMR)
    • Workforce/affordable housing including HUD and LIHTC properties
  • Land 
    • Institutional or lender-owned
    • Vacant or surplus real estate
    • Contaminated brownfield sites
  • Hospitality 
    • Franchise and boutique hotels
    • Flag hotels and resorts
    • New construction and in-fill sites

“Category III is ahead of the field in identifying opportunity and how to capture it”

Hilary Newsom, President
Plumpjack Group